When it comes to search traffic, deciding whether to invest in organic SEO or paid search is not always an easy decision. The answer depends on various factors including budget, audience behavior and your marketing goals. So, how do you choose between free traffic vs paid traffic.
Each method has its strengths and weaknesses. Organic or free traffic requires ample time and top-notch SEO strategies to propel your site to the first page of search results. Paid traffic, on the other hand, propels your site above organic results, thus increasing its visibility.
Here are some tips to help you decide which method is better for you.