When you have a website, it’s not enough to drive traffic to the site. You have to work on your sites to ensure that your website conversion rates are high otherwise there will be no returns.
A high conversion rate equals high sales volumes and profits. However, many marketers are so much focused on ranking in the search engines that they forget to optimize their site to win over the customer.
This article highlights some of the practices that you can apply to boost the conversion rates of your website.