We should never look at social media platforms as a tool with which we build our position on Search engines, but as a help that will bring people to our sites.
SOCIAL MEDIA PLATFORMS ARE A POTENTIAL FOR LINK-BUILDING
The more people share your content on Social media, the more people will see your content and place a link on it.
YOU CAN BUILD YOUR AUDIENCE ON YOUR SOCIAL MEDIA PLATFORMS
On SM you build your audience, and do not sell directly. Advertising is a story. And when we talk about SM, that story contains a bunch of tiny stories that certain amount of people like. Some of them will become your buyers. If you are selling online, a real place to build your audience are social media platforms.
SOCIAL MEDIA FIST, THEN GOOGLE
Facebook is a social media platform that leads visitor to the web shop or web page.
Instagram also has a Shoppable posts that allow a user to click on a product and it leads them to a website.
Even if someone who tries to promote some kind of products, publishes a normal post and writes the name of products, most of people will try to find it via Google, which again, increases rating for that brand.
SOCIAL MEDIA PLATFORMS ARE A CHEAP PLACES TO PROMOTE
What is the price of publishing a good article on a portal? How about Newspaper, or radio?
And then what is the price of publishing/advertising on Social media? Much less.
There are two important things when we talk about content placement on Social media:
1. Your targeted audience is probably active on social media
2. Your audience will be interested in content you are making.
Then agin, we are coming to a conclusion that most of your audience will get to your web and by visiting raise attendance and be a part of better search engine rating.
SEO content doesn’t exist on Social media. People who like you and your content exist – which indirectly leads to a better SE rating because people Google you.
You need to use Social Media for building a community and content placement with your blog in the main role.