Learn how to sell on Amazon

There are many online shopping sites these days, but most online shoppers prefer to visit Amazon first. 55% of people start their online shopping by browsing through Amazon’s marketplace. Here are some good tips if you want to convert the online activity of these people into your buyers and learn how to sell on Amazon.


 Keyword Research

Everyone can sell on Amazon, but first you need to have a little more to make your business a success. One of the most important things is keyword research.

Firstly, you need to find out what keywords are the most common or to be explained easier what keywords are customers using to search for what products they want. Then you need to integrate them in your product pages and descriptions. Make a research before you start using any keyword.

You can also use BigCommerce to determine how you can navigate Amazon’s search engine.

 Mobile Optimization

Optimization does not only refer to desktops. According to Markethustle.com, 63% of millennials use mobile devices for shopping. Amazon is one of their favored online stores so you need to make sure you optimize for mobile shoppers.

You do this by optimizing images, titles and descriptions for mobile in the same manner that you do for desktop. Always ensure that everything is optimized and make sure your image sizes and Amazon product details have been optimized for mobile.

Every seller needs to focus on getting rapid rankings for their items. This is why you need to make sure that every aspect of your profile is optimized so that shoppers can find you.

 Test Your Listings

As far as Amazon is concerned, you cannot rely on guesswork because your profit margins will be affected. In Amazon, you need to do a little more by testing images, title descriptions and pricing. Make sure you carry out a number of tests consistently. This is so you can enhance your metrics such as clicks and conversion rates.

Use Promotions 

Random promotions will help enhance the speed at which sales occur. Understand your brand and keep the old customers and like that you will attract new customers.

Amazon is a very supportive platform for marketplace deals as long as you stick to the rules.

 Product Reviews

Most customers look at reviews before they buy a product, to be more correct, 85% of people look at about 10 reviews before they decide to buy something. This is the reason why you should strive for quality reviews.

Unfortunately, Amazon does not allow you to request reviews from your customers. Therefore, you need to wait for them come organically. But once you do receive them, make sure you check them and address any that may indicate a problem.

Final Thoughts
Working with Amazon is a learning experience and you will continue to develop strategies to help you sell. The fact that Amazon is the first place that online buyers come to, is an advantage that you need to exploit. This will ensure that you keep growing your customer base.

Now that you know how to sell on Amazon for success, use these strategy so you can be one of the first sellers who buyers come into contact with.