Promoting your affiliate marketing website on Google AdWords is a lucrative online venture for smart internet marketers who know how to generate leads without violating the policies of AdWords.
Affiliates who are generating conversions from Google AdWords operate very cautiously to avoid being banned from the platform. Google doesn’t want to be associated with problematic messages or false advertising showing up on their SERPs.
Furthermore, Google doesn’t want to compromise on its revenues from paid advertising by allowing their hard earned visitors to access irrelevant ads that are often posted by rogue affiliates.
A landing page is basically a page that your visitors will see once they click on the search result advert. As an affiliate, you should find credible landing page builders online. These include Buiderall, LeadPages, Top Conversion Pros and ClickFunnels. These landing page creation tools will help you build quick landing pages for your various affiliate offers or products.
It is important to ensure that you optimize the landing page for your chosen keywords. Also ensure that it contains valuable information that is easy to comprehend.
Most affiliates make the mistake of building squeeze pages with unsubstantiated facts or claims in order to attract visitors. That is why, as an affiliate, you should steer clear of promoting offers or products that seem just too good to be true.
In fact, if your landing pages provide value, Google won’t have any problem with your ads. Whether you want to generate a lead or a conversion, use different landing pages for particular keywords. This is easier and faster when advertising on Google AdWords.
QUALITY AND RELEVANCY
If you get a ban on Google AdWords for promoting a single affiliate link, it may affect your future relationship with this advertising platform. Therefore, it’s prudent to provide content that is of high quality and valuable to your visitors.
The Google algorithms will flag your content as invaluable or scam, if you post claims that you can’t corroborate on the pages you advertise. Try to strike a balance between providing value to Google and your visitors.
Google wants to portray itself as a source of truth when it comes to delivering credible search results. In essence, Google doesn’t like affiliates because some affiliate marketers have a tendency of tweaking ad copy or messages to attract customers. This is regardless of whether the information is true or not.
In fact, Google believes that a direct advertiser will be more responsible in creating credible ads. Once your site has been banned for compliance issues from Google AdWords, you may need to rebuild it from scratch.
Hence, be extremely careful with using affiliate links on your website and placing paid ads on Google AdWords.