When it comes to search traffic, deciding whether to invest in organic SEO or paid search is not always an easy decision. The answer depends on various factors including budget, audience behavior and your marketing goals. So, how do you choose between free traffic vs paid traffic.
Each method has its strengths and weaknesses. Organic or free traffic requires ample time and top-notch SEO strategies to propel your site to the first page of search results. Paid traffic, on the other hand, propels your site above organic results, thus increasing its visibility.
Here are some tips to help you decide which method is better for you.
As you decide whether to invest in paid or free traffic, you should first consider your marketing budget. If you don’t have a budget to spend on paid ads, then you should stick to organic SEO.
On the other hand, if you have a marketing budget to spend on paid ads, then you should incorporate it into your campaigns. Paid advertising makes it easy to test whether your product, website or design will achieve the desired results.
However, if you use SEO, it will take a considerable amount of time to show the same results. Also, paid search is immune to the constant algorithm changes undertaken by search engines.
QUALITY AND QUANTITY
SEO campaigns and PPC strategies drive different forms of traffic to your site. Therefore, the method you choose will mainly depend on your traffic goals. If you are mainly interested in testing short-term conversions and sales, then paid advertising is the way to go.
According to a survey conducted by Unbounce, 50% of visitors arriving on a retailer’s site through paid ads are highly likely to purchase compared to those driven by organic methods. On the other hand, if you just want to build plenty of traffic over time while establishing trust with your readers, then you should invest in a solid SEO strategy.
For the short term, paid ads are always the best. Once your ad is live, you can expect immediate results. However, you have to keep funding the ads to maintain the results.
Ultimately, no method is better than the other. So if you’re trying to decide between free traffic vs paid traffic, it really depends on what you’re trying to achieve. If you are looking to create long-term and valuable relationships with your customers, then you should invest in free or organic traffic.
On the other hand, if you want to drive immediate conversions, then you should consider paid traffic. Each method provides unique value. Therefore, assess your needs and then choose the one that aligns with your marketing goals.