When you have a website, it’s not enough to drive traffic to the site. You have to work on your sites to ensure that your website conversion rates are high otherwise there will be no returns.
A high conversion rate equals high sales volumes and profits. However, many marketers are so much focused on ranking in the search engines that they forget to optimize their site to win over the customer.
This article highlights some of the practices that you can apply to boost the conversion rates of your website.
JUST ESSENTIAL DETAILS
On your email sign up forms, don’t ask for too much information because this is likely to put off prospective subscribers. Ask only for the essential details such as name and email address. If you want more information from your prospective customer you can do so by using polls and surveys.
Some marketers use complicated words and sentences to show expertise but this only ends up decreasing the conversion rates. When you complicate your content, it becomes hard for the customer to take action because they don’t understand what you mean.
Thus to boost conversion rates, write simply. Make your paragraphs and sentences short so that it is easy for the reader to understand the messages you are conveying.
If you don’t have call to actions on every page, web visitors will leave without taking any action. Every web visit that you get should be taken as an opportunity to convert the visitor to a customer.
Therefore, ensure that you have call to action buttons on every page so that you don’t miss out on any opportunities. For longer articles or blogs, you can have more than one call to action on the page.
However, avoid having too many CTA buttons in one place as this may be confusing to the reader or it can make your brand to appear as desperate. It’s also important to remember that your first CTA should be above the fold.
Visitors expect that pages will load within a second. When a page loads slowly, it is unlikely that the visitor will take any action.
Thus to boost your website conversion rates, test the load speed of your site and work on any factors that could be causing delays. Some of the factors that affect page load speed include images, embedded files and code. Don’t forget to check the load speed on mobile devices too.
It is not enough to drive traffic to your website. You have to do your best to ensure that the visitor will easily convert when they get to your site. Therefore, as you are working to please the search engines, remember to put extra effort into pleasing your visitors too.